12 Ergebnisse.

In 1999 Joseph Pine and Jim Gilmore identified a seismic shift in the modern econ - omy. To set yourself apart from your competition, you needed to offer your customers more than just great goods or attentive service. You needed to offer experiences - memorable events that engage people in inherently personal ways. We're now deep into this Experience Economy. But the physical world, bounded as it is by matter, space, and time, offers limited o...

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With a new preface by the authors"--Jacket.

Keine Beschreibung.

In 1999 Joseph Pine and Jim Gilmore identified a seismic shift in the modern econ - omy. To set yourself apart from your competition, you needed to offer your customers more than just great goods or attentive service. You needed to offer experiences - memorable events that engage people in inherently personal ways. We're now deep into this Exper...

The mass production of standardized goods was the source of America's economic strength for generations. But in today's turbulent business environment mass production no longer works, in fact, it has become a major cause of the nation's declining competitiveness. As Joseph Pine makes clear, the most innovative companies are rapidly embracing a new paradigm of management - mass customization - that allows them the freedom to create greater vari...

Rev. ed. of: The experience economy: work is theatre & every business a stage. 1999.

Originally published in Harvard business review in March 1995"--T.p. verso.

Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that...

We are now deeply into an Experience Economy, where memorable events that engage people in inherently personal ways have become the predominant economic offering. These offerings can create tremendous value for customers, have longer life spans than new products as they're more difficult for competitors to imitate, and let companies capture more economic value. Digital technology is a unparalleled tool for creating such experiences, but what i...